Privacy Policy
MAISON VIOLETTE
Last updated: 5 November 2026
At Maison Violette, we value the trust you place in us, whether you are ordering flowers, requesting a bespoke creation or simply visiting our website.
We are committed to protecting your personal information and handling it with care, transparency and respect.
This Privacy Policy explains how Maison Violette AB collects, uses, stores and protects personal data when you visit www.maisonviolette.se, purchase our products or communicate with our studio.
We process personal information in accordance with the EU General Data Protection Regulation (GDPR), applicable Swedish data protection legislation and other relevant privacy regulations.
1. WHO WE ARE
Maison Violette AB is the data controller responsible for the personal information processed in connection with our website, webshop and floral design services.
Company: Maison Violette AB
Organisation Number: 559423-8940
VAT Number: SE559423894001
Registered Business Address:
Krukmakargatan 10
118 51 Stockholm
Sweden
Flower Shop & Studio:
Grindsgatan 33
118 57 Stockholm
Sweden
Website: www.maisonviolette.se
Email: info@maisonviolette.se
Telephone: +46 79 332 88 77
For questions regarding this Privacy Policy or the processing of your personal data, please contact us at info@maisonviolette.se.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with Maison Violette, we may collect and process the following categories of personal information.
Information provided when placing an order
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Full name
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Email address
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Telephone number
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Billing address
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Delivery address
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Recipient's name and contact details
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Order details and purchase history
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Selected delivery dates and instructions
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Gift card messages or personalised notes
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Payment confirmation and transaction references
Information provided through enquiries
When you contact us by email, website forms, social media or other communication channels, we may collect your name, contact details, correspondence and information relevant to your request.
This may include enquiries about floral arrangements, events, weddings, corporate installations, workshops or other services.
Information collected automatically
When you visit our website, certain technical information may be collected, including:
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IP address
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Browser type and device information
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Operating system
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Website navigation and interaction data
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Approximate geographical location derived from technical information
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Cookie identifiers and preferences
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Date and time of visits
The information collected depends on the website functionality, cookies and third-party services in use.
We do not intentionally request sensitive personal information through our webshop. We encourage customers not to include unnecessary sensitive details in gift messages, order notes or contact forms.
3. HOW WE USE YOUR PERSONAL INFORMATION
We process personal data only where we have a lawful basis under the GDPR.
The principal purposes are described below.
Processing and fulfilling orders
We use personal information to:
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Receive and confirm purchases
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Process payments
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Prepare and fulfil floral orders
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Arrange delivery or collection
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Contact customers regarding their orders
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Communicate with gift recipients when necessary
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Manage cancellations, refunds and complaints
Legal basis: Performance of a contract or steps requested before entering into a contract. Recipient data may also be processed on the basis of our legitimate interest in completing an authorised gift delivery.
Customer service and enquiries
We use contact information and correspondence to respond to questions, prepare quotations, resolve issues and maintain communication concerning our services.
Legal basis: Performance of a contract, pre-contractual steps or legitimate interests, depending on the nature of the enquiry.
Accounting and legal obligations
Certain transaction records, invoices and payment information are retained to comply with applicable Swedish bookkeeping, tax and other legal requirements.
Legal basis: Compliance with legal obligations.
Security and fraud prevention
We may process relevant transaction, technical and communication information to identify suspicious activity, prevent payment fraud, secure our website and protect our customers and business.
Legal basis: Legitimate interests in preventing fraud and maintaining security, and compliance with applicable legal obligations where relevant.
Website operation and improvement
We process information necessary to operate the website, maintain its security and improve its functionality.
Optional analytics are used only where the relevant legal requirements, including cookie consent requirements, are satisfied.
Legal basis: Legitimate interests for necessary website operation and security, or consent where required for optional technologies.
Marketing and newsletters
Where we offer newsletters, promotional emails or marketing communications, we process relevant contact details in accordance with applicable marketing and data protection laws.
Where consent is required, we obtain it before sending such communications.
You may unsubscribe from marketing communications at any time using the unsubscribe link provided or by contacting us directly.
We do not require customers to subscribe to marketing communications as a condition of purchasing our products.
4. GIFT RECIPIENTS & THIRD-PARTY INFORMATION
Many Maison Violette orders are purchased as gifts for another person.
To fulfil these orders, customers may provide personal information about a recipient, including their name, delivery address, telephone number and delivery instructions.
We process this information solely for relevant lawful purposes, including organising the delivery, contacting the recipient when necessary and resolving delivery issues.
Customers should provide only information reasonably necessary for fulfilling their order.
We do not automatically add gift recipients to our marketing lists or use their details for unrelated promotional communications.
Recipient information may be shared with delivery partners where necessary to complete the delivery.
Where personal information is obtained indirectly, we provide the information required by applicable data protection law, subject to any relevant exceptions.
5. WEBSITE HOSTING — WIX
Our website and online shop are created and hosted using Wix.com.
Wix provides technical infrastructure and services that may include website hosting, online store functionality, customer contact management, order management, website security and data storage.
Depending on the services enabled, personal information submitted through our website may be stored and processed through Wix's systems.
For the processing Wix performs on our behalf, Wix acts as a data processor under the GDPR.
Wix may also process certain information for its own purposes, as described in its separate privacy documentation.
For more information about Wix's privacy practices, please visit:
https://www.wix.com/about/privacy
6. PAYMENTS — STRIPE
Online payments on Maison Violette's webshop are processed using Stripe.
When you make a purchase, payment-related information is handled through Stripe's payment infrastructure.
Depending on the payment method, Stripe may process information such as card details, billing information, transaction amounts, payment identifiers and fraud-prevention data.
Maison Violette does not intentionally collect or store complete payment card numbers or card security codes in its own customer records.
We may receive payment status, transaction references and limited payment-related details necessary for order administration, refunds, accounting and dispute resolution.
Stripe may process certain personal information as an independent data controller for its own legal, security and compliance purposes.
For further information, please consult Stripe's privacy documentation:
7. DELIVERY PARTNERS & SERVICE PROVIDERS
To provide our products and services, we may share limited personal information with trusted third parties where necessary.
These may include:
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Website hosting and e-commerce providers
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Payment processing services
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Delivery and logistics partners
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Accounting and bookkeeping providers
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IT support and security providers
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Email and customer communication services
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Marketing and analytics providers, where applicable
Delivery partners may receive the recipient's name, address, telephone number and relevant instructions necessary to complete the delivery.
We share only information reasonably necessary for the specific purpose.
Where a provider processes personal data on our behalf, we take reasonable steps to ensure that appropriate contractual and data protection safeguards are in place.
We do not sell our customers' or gift recipients' personal information to data brokers.
We may disclose information to competent authorities where required by law or where otherwise permitted by applicable legislation.
8. COOKIES & TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to support its operation and, where enabled, improve the visitor experience.
Cookies are small files or identifiers stored on or accessed through your device when visiting a website.
Essential cookies
These technologies support functions such as:
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Website security
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Shopping cart functionality
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Checkout and payment processes
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Session management
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Remembering privacy preferences
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Other functions strictly necessary to provide requested services
Strictly necessary cookies may be used without prior consent where permitted by applicable law.
Analytics cookies
Where enabled, analytics technologies may help us understand website performance, visitor interactions and how our website is used.
Such technologies are activated only where the necessary consent has been obtained.
Marketing cookies
If advertising or marketing integrations are enabled, cookies or similar technologies may be used to measure campaign performance or support personalised advertising.
These technologies will be subject to applicable consent requirements.
Managing your cookie preferences
Where non-essential cookies are used, visitors will be provided with a mechanism to accept, reject or manage them.
Visitors may withdraw or change their consent at any time through the cookie settings provided on our website.
Further details about the cookies actually used, including their purposes, providers and retention periods, are available in our [COOKIE DECLARATION / COOKIE POLICY — INSERT LINK].
Browser settings may also allow users to manage or remove cookies, although disabling essential technologies may affect website functionality.
9. INTERNATIONAL DATA TRANSFERS
Maison Violette is based in Sweden. However, some of the technology providers supporting our website and business may process personal information in other countries.
This may include processing outside the European Economic Area (EEA).
Where such transfers take place, we take steps to ensure that they are carried out in accordance with applicable GDPR requirements.
Depending on the destination and circumstances, appropriate safeguards may include European Commission adequacy decisions, approved Standard Contractual Clauses or other legally recognised mechanisms.
Information about applicable safeguards can be requested through info@maisonviolette.se.
10. HOW LONG WE KEEP PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including applicable legal obligations.
Our retention practices depend on the category of information.
Accounting and transaction records
Records qualifying as accounting information are generally retained for seven years after the end of the calendar year in which the relevant financial year ended, in accordance with Swedish bookkeeping requirements.
Order and delivery information
Customer and recipient information is retained for as long as necessary to fulfil orders, manage customer service, address reasonably foreseeable disputes and comply with applicable legal obligations.
Information no longer required for these purposes will be deleted or anonymised, unless further retention is legally justified.
Customer enquiries
Correspondence and quotation-related information is retained only for a period reasonably necessary to manage the enquiry, maintain relevant business records or resolve any resulting dispute.
Marketing information
Marketing contact details are retained while a valid basis for marketing exists, or until the individual unsubscribes, withdraws consent where applicable or successfully objects to the processing.
Limited information may be retained where necessary to respect an unsubscribe request and prevent further unwanted communications.
Technical and cookie information
Technical data and cookie identifiers are retained according to their purposes, applicable legal requirements and the retention periods disclosed in our cookie information.
11. HOW WE PROTECT PERSONAL INFORMATION
Maison Violette takes reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
These measures may include:
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Use of reputable website and payment service providers
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Secure website connections
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Restricted access to customer and order information
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Appropriate account authentication and access controls
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Careful management of customer communications
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Security and fraud-prevention procedures
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Review of information access and retention practices
Access to personal information is limited to authorised individuals and service providers who require it for legitimate business purposes.
Although we take appropriate precautions, no online system can be guaranteed to be completely free from security risks.
We maintain procedures for assessing and responding to personal data incidents in accordance with applicable legislation.
12. YOUR RIGHTS UNDER GDPR
Depending on the circumstances and applicable legal requirements, you have the right to:
Access your information
Request confirmation of whether we process your personal data and obtain a copy of relevant information.
Correct inaccurate information
Request correction of inaccurate personal details or completion of incomplete information.
Request deletion
Ask us to erase personal information where the legal conditions for erasure are satisfied.
Restrict processing
Request that we limit the processing of certain personal information in circumstances provided by law.
Object to processing
Object to processing based on legitimate interests, subject to applicable exceptions. You may object to direct marketing at any time.
Request data portability
Receive certain information in a structured, commonly used and machine-readable format where the legal requirements apply.
Withdraw consent
Withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Not be subject to certain automated decisions
Exercise applicable rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.
To exercise any of these rights, please contact:
We may request reasonable information to verify your identity before responding, where necessary to protect your personal data.
We will respond within the timeframes required by applicable data protection law, normally within one month, subject to lawful extensions.
Certain information may need to be retained despite a deletion request where we are legally required or otherwise lawfully entitled to keep it.
13. MARKETING COMMUNICATIONS
Maison Violette may occasionally share information concerning new collections, seasonal flowers, workshops, studio news or special events.
Where required by law, promotional communications will only be sent to individuals who have given valid consent.
Where another lawful basis for electronic marketing applies, we will comply with the relevant statutory conditions, including applicable opt-out requirements.
Every promotional email will include a clear way to unsubscribe.
We do not use the contact information of gift recipients for marketing solely because they have received flowers from Maison Violette.
14. SOCIAL MEDIA & EXTERNAL WEBSITES
Our website may contain links to external websites and social media platforms, including Instagram.
When you interact with an external platform, that platform may collect and process personal information under its own privacy policy.
Maison Violette is not responsible for the independent privacy practices of external websites or platforms.
If you communicate with us through social media, we may process your username, message and relevant correspondence to respond to your enquiry.
We encourage visitors to review the privacy policies of external services before sharing personal information.
15. CHILDREN'S PRIVACY
Our website and webshop are intended for a general audience and are not specifically directed at children.
We do not knowingly collect personal information from children for marketing purposes without an appropriate lawful basis.
If we become aware that personal information has been collected or processed unlawfully, we will take appropriate steps to address the situation.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business operations, website services, legal obligations or data protection practices.
The latest version will be published on www.maisonviolette.se with an updated revision date.
Where a change requires additional notice or consent under applicable law, we will take the necessary steps.
17. COMPLAINTS & SUPERVISORY AUTHORITY
If you have concerns regarding the handling of your personal information, we encourage you to contact us first so that we can investigate and address the matter.
You also have the right to lodge a complaint with the competent data protection supervisory authority.
In Sweden, this is:
Integritetsskyddsmyndigheten (IMY)
Swedish Authority for Privacy Protection
Website: https://www.imy.se
You may also have the right to lodge a complaint with another competent data protection authority under applicable EU law.
18. CONTACT US
For questions about this Privacy Policy, requests regarding your personal information or concerns about our data protection practices, please contact:
MAISON VIOLETTE AB
Organisation Number: 559423-8940
Krukmakargatan 10
118 51 Stockholm
Sweden
Email: info@maisonviolette.se
Website: www.maisonviolette.se
MAISON VIOLETTE
Independent Floral Design Studio
Stockholm, Sweden
Flowers are personal. Your information should remain that way.